NNZA: (Em)Powering People: Behavioural Insights for PV Uptake in the North East England.

Project Lead: Professor Diana Gregory-Smith

Institution: Newcastle University.

Partners: Newcastle City Council.

Amount: £ 21k

Scheme: Fostering Partnerships.

Theme/Area: Integration into End Use Sectors/Net Zero/Circular Economy Transition (eg. products, supply chain, end-users).

Brief Description: This project will review and map various behavioural change approaches and evaluation methods to facilitate early adoption of domestic solar PV across different potential user segments. A subsequent adoption roadmap will be validated with input from various stakeholders in North East England.

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